It all started with one woman.
When Liberty Mutual’s Senior Vice President, Myrna Estrada, came to FIORIA for a Branding Experience, she had already given four decades of her life to the company—mentoring, leading, and breaking ground for women across corporate America.
She wasn’t seeking glamour—she was seeking authenticity. She wanted her branding portraits to reflect a powerful truth: that you can lead with both strength and heart. That your story matters. And that resilience belongs in the room.
She is a powerhouse.
A force of wisdom and inspiration.
But like so many women we meet, she admitted something vulnerable:
“I’ve never really liked photos of myself.”
Even after being gifted a FIORIA Branding Experience, Myrna waited over a year to come in.
But when she finally did—when she stood in front of her finished branding portraits for the first time—she cried.
Not because they were flawless.
But because they were true.
She saw the powerful, radiant leader her team had always seen.
That moment changed something deep within her.
And it sparked a new vision:
To gift the same transformation to her top leaders.
Six women from across the country were awarded the prestigious—Liberty Mutual’s President’s Award. To honor them, Myrna forged the way for them to also experience their own Liberty Mutual Leadership Branding Experience at FIORIA.
What a great honor to photograph every one of them!
Over the following year, we had the honor of welcoming Liberty Mutual’s President’s Award Winners —Betsy, Kim, Dori, Stacey, Lacey, and Sarah—each bringing their own story of excellence, impact, and inner strength.
What Made These Branding Experiences Different
Before each woman arrived, we interviewed their colleagues, direct reports, and even loved ones. We asked questions like:
- What do you admire most about her?
- What qualities rise in her when no one’s watching?
- What do you hope her branding portrait tells her?
The words poured in.
Leader. Light-bringer. Warrior. Trailblazer. Mentor. Fireball. Loyal. Confident. Unshakable.
With these in mind, it was like opening a window into the soul of a team—not just who they are professionally, but who they are when they’re seen.
Then came the photo shoot days. As we spoke these words over them—words from their colleagues, friends, sisters, and spouses—you could see the impact.
They weren’t just posing.
They were claiming.
And for each one, it became more than a headshot. Undoubtedly, it became a Liberty Mutual Leadership Branding Experience they would carry with them daily.
From Branding to Rising
For some, like Betsy Comeau, the experience unlocked something unexpected.
She originally came for professional headshots. But when she saw her portraits, she didn’t just see a leader—she saw her joy. Her energy. Her real self.
She chose to display her Rising Phoenix portraits in her home office so she could see it every single day. Not to impress others, but to remind herself of who she truly is.
“When I look at this one, I feel her joy. I need to see her every day. I want to start my workday with her energy—because that’s ME.”
Betsy’s session may have started as professional branding, but it transformed into a deeply personal Rising Phoenix experience—rooted in the powerful foundation of her Liberty Mutual Leadership Branding Experience.
Read Betsy’s full, beautiful story here!
Meet Liberty Mutual’s President’s Award Winners
Kim: The Resilient Trailblazer
Wrestling referee, CrossFit coach, and one of Liberty’s fiercest advocate—Kim breaks molds. She’s leading the charge in male-dominated spaces with grit, humor, and faith. Her portrait? Pure “Chingona” energy. She sees the leader she already is—and smiles back with no more doubt. She was described by her team as having “a presence that lights up a room.” Her portraits reflected the kind of powerful grace that speaks volumes—without ever raising her voice.
Dori: The Loyal Mentor
Known for lifting others and standing up for what’s right, Dori’s loyalty is legendary. Her colleagues say she’s the G.O.A.T of insurance, but even more, she’s the woman who gives credit, speaks truth, and brings safety to the table. Her portrait reflects that strength and calm resolve. Coworkers call her “a fireball.” She’s fierce in loyalty, passionate about mentoring, and not afraid to stand up for what’s right—even when it’s hard.
Stacey: The Trailblazer Coach
Stacey is described as “calm in the storm.” Her resilience shows up in how she holds space for others and leads with integrity. From farm girl grit to corporate leadership, Stacey’s unstoppable drive lights up the room. She’s known for pulling her team through uncertain transitions and always finding the win—whether in basketball or business. Her branding portrait captures the woman who’s worthy, appreciated, and leading with soul.
Lacey: The Fire Starter
Lacey leads with fierce empathy and clarity.
She’s known for doing the bold, hard things—whether changing how the industry talks about business or how people show up for each other. Colleagues called her “fun, bold, and full of ideas.” She’s the kind of leader who makes people feel energized and capable. Her branding portraits reflect her bravery and remind her she’s not just a leader—she’s a force of change.
Sarah: The Sunshine Strategist
With a heart as big as her work ethic, Sarah inspires through optimism and action. Whether filming on Liberty Mutual’s Instagram or helping agents navigate tough systems, she brings out the best in everyone. Her branding portrait is a daily reminder: You’re exactly where you’re meant to be. was called “the glue that holds the team together.” Her authenticity and emotional intelligence leave a lasting impression in every space she entered.
Betsy: The Climate Changer
A radiant light in every room, Betsy’s energy uplifts everyone around her. She’s bold, resilient, and redefining leadership in the insurance industry. Her branding portrait reminds her—and every woman who sees it—that joy and power can coexist, and you were always meant to shine.
These were not just headshots. Each one is a mirror of who they’ve become—and a vision of where they’re headed next. The Liberty Mutual Leadership Branding Experience gave space for that kind of transformation. Talk about an amazing corporation with inspiring leaders like Myrna.
A New Way to Invest in Your Leaders
In truth when leaders are seen for who they really are—not just what they do—they rise to new levels of confidence, clarity, and purpose.
The Liberty Mutual Leadership Branding Experience began with Myrna’s personal transformation—and expanded into a powerful ripple effect.
These six women showed up for a branding experience.
They walked away with something greater:
- A daily reminder of their worth
- A visual anchor to joy and strength
- A deeper confidence that doesn’t depend on titles
In a world that too often questions women’s presence at the table, this was a bold answer:
You belong. You’re leading. And your leadership is worth seeing—clearly, confidently, every day.
That’s the heart of FIORIA’s Branding Experience.
It’s professional—but personal.
Strategic—but soulful.
Visual—but deeply internal.
And for companies like Liberty Mutual, it’s become a meaningful way to celebrate their top talent—and invest in their continued growth.
Lastly, their branding portraits were showcased at their national conference—not just as headshots, but as inspiring daily anchors of confidence, truth, and power.
If you’re a company that’s passionate about leadership development, culture building, or simply honoring the women and men who carry your vision—a Liberty Mutual Leadership Branding Experience is a powerful model worth exploring.
Could Your Leadership Team Experience the Same?
If you’re a corporate leader who wants to celebrate your people in a meaningful way—or a company looking to rewire confidence and elevate culture—let’s talk.
We’d love to explore a custom Branding Experience for your leadership team.
Learn More About the Branding Experience »
We’re so honored to partner with Liberty Mutual in this ongoing celebration of leadership. And we can’t wait to welcome the next group of President’s Award Winners.
Let the rising continue!
Me Ra
