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THE BOOK of BECOMING
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Big, Crazy News — The FIORIA Institute Has Officially Launched and Thailand Raffle!
Me Ra Koh
The FIORIA Institute Launch and Thailand Raffle Are Officially Here!
After years of dreaming, building, and believing, something extraordinary has finally happened.
This week marks the FIORIA Institute Launch and Thailand Raffle! It’s a celebration of everything we’ve been building toward for years.
For more than two decades, we’ve witnessed the power of photography to help people see their true selves—beyond trauma, illness, or limitation. Now, through the FIORIA Institute, we’re merging that heart with neuroscience-based research. This new work studies how imagery can rewire the brain’s sense of identity, confidence, and resilience.
And the momentum has already begun. In just a few months, so much has unfolded:
- The FIORIA Institute officially launched
- Our brand-new website is live
- We’ve partnered with a bioscience company to fund our first case study—helping people who are metabolically healed after long-term illness but still struggle to see themselves whole
- Welcomed a neuroscientist to our team!!!
- Raised over $40,000 at our soft launch! AWE-MAZING!
- Created nine giving levels so everyone can join this movement
- And launched our first CE Course for therapists next month!
A Gift That Left Us Speechless
Last week, an anonymous donor gave $3,000 to the FIORIA Institute.
Their generosity brought our entire team to tears. This single gift moves us closer to funding our first neuroscience-based case study. It will help people rediscover how they see themselves after trauma and hardship.
To our anonymous friend: thank you for believing in this vision and helping us bring hope through science and storytelling. Your light is already changing lives.
As we celebrate the FIORIA Institute Launch and Thailand Raffle, we’re filled with gratitude. Every person who’s believed in this vision from the beginning has made this possible.
Enter to Win a Trip to Thailand!
And because big dreams deserve big celebrations, one of our generous donors has made something truly extraordinary possible…
They’ve gifted a full spot on our luxury 9-Day Portrait of Thailand Photography Workshop & Adventure Tour (January 2026)—a breathtaking experience valued at $6,500!
To celebrate the launch of the FIORIA Institute, we’re raffling it off to raise funds for our first neuroscience-based case study!
Each $100 donation = 1 raffle ticket
Enter as many times as you’d like—every entry fuels our research and brings hope to others rediscovering their true selves.
But hurry—only 100 tickets are available! Once they’re gone, the raffle closes early.
Donate $100 — Enter the Thailand Raffle!
Entries close Thursday, October 23 at midnight, and the winner will be announced Friday, October 24. ??
The winner just needs to purchase airfare—we’ll take care of everything else in Thailand!
Our goal is to raise $10,000 through this raffle—the full value of the donated workshop. Every dollar beyond that expands our research impact even further!
For Therapists: Earn 3 CE Credits
Saturday, November 8 | 9am–12pm
Rewiring Identity: Integrating Neuroscience and Visual Narrative in Trauma Recovery
This 3-hour, 3-credit CE course is the first official event from the FIORIA Institute—a groundbreaking collaboration between our neuroscientist and 20+ years of Rising Phoenix transformation.
Therapists will learn:
How imagery activates the brain’s pathways for identity and resilience
Practical, neuroscience-backed exercises to integrate into sessions
Real client stories showing how visual storytelling accelerates healing
Save the Date
Join us Thursday, December 4th at 7pm for our Grand Opening Celebration—a night of stories, beauty, and new beginnings.
The dream that began behind the camera is now becoming a movement of hope, healing, and transformation.
The FIORIA Institute Launch and Thailand Raffle are just the beginning of what’s to come as we expand this movement of healing and transformation! Thank you for helping us launch the FIORIA Institute—and for believing that how we see ourselves can change everything.
Still we rise,
Me Ra & Brian
