Branding Photo Shoot: Dentist with a Sweet Tooth, Camelia Cisse, by Me Ra Koh, Sony Artisan
FIORIA is honored to have photographed Sweet Tooth Dental Loft owner, Dr. Camelia Cooper, and share with the world her passions and incredible brand for her business. Her website is about to get a major update in branding!
Meet Camelia Cisse, Owner of Sweet Tooth Dental Loft
Camelia’s vibrant personality, drive for excellence and stellar skills set makes her one of the foremost, go-to Dentists in the Dallas Fort Worth area. Sweet Tooth Dental Loft calls Frisco, Texas home, and we could not be more thrilled and honored to have her in our community!
SWEET, SASSY, SAVVY! Camelia is single-handedly changing the way people feel about dentists. Where there has been shame and fear before, Camelia and her team work hard to replace these with a positive, confident experience that has clients looking forward to visiting her and her team.
STORY BEHIND THE NAME
“All of us are eating sugar! Dentists always give a lot of ‘no’s’! But sticky candy is my FAVORITE!! I’d eat candy over fruit or vegetables any day. We can acknowledge we all have a sweet tooth, but then how do we take care of our teeth?”
Camelia ‘keeps it real’ and wants her clients to feel like they’re hanging out with friends while at the dentist. Thus, Sweet Tooth Dental Loft was born from her passion for authenticity and of course, sweets!
When we looked at her existing branding, I got so EXCITED about how we can transform and amplify her sweet tooth and joy with new branding!
AN OFFICE UNLIKE ANY OTHER
Energy is important. Establishing the RIGHT energy for her practice, was essential. Camelia has created an office environment that not only says ‘welcome’.. it exudes FUN with upbeat, colorful vibes. There are 5 treatment rooms designed to wrap patients in a blanket of calm and warmth.
When patients are waiting for their cleaning to begin, she wants them to see her sweet tooth and know there isn’t any shame in loving sugar!
Camelia’s goal was to create a space where it feels like clients aren’t in a dentist office, but rather hanging out with friends. We think she nailed it with her boutique-ish style! But don’t just take our word for it.. she has many clients gushing over the fun-loving space and culture she’s firmly established.
More than anything, Camelia and Sweet Tooth Dental Loft want their clients to never hold back a smile!
WHO IS THEIR IDEAL CLIENT?
Sweet Tooth Dental Loft longs to serve those who value their health and are looking for a partner to come along side them to help them gain confidence in their smile. Camelia says, “We want our clients to feel comfortable coming in for regular hygiene, cleaning. We love to start there. But we also LOVE hearing about their needs, wants and getting a plan in place.”
“People are afraid to ask for what they want. We see it all the time. Dental is an area people are very insecure about,” Camelia shares. This is why Sweet Tooth Dental Loft works hard to establish not only great rapport with clients, but also a comfortable, confident environment to address all needs and desires. Are you ready to commit to regular dental cleanings? Good. Are you wanting your teeth to align better? Great. Would you like a whiter, brighter smile? Excellent.”
Camelia and her team are here to walk the process with you, to ensure the best possible outcome. They are thrilled and ready to get you to your perfect smile – the one you cannot wait to share with the world!
“We’re not looking for clients who are after endless cosmetic surgeries. We’re looking for genuine people to trust us with a transformational experience that leaves them happier and more self-assured than ever.”
At the end of the day, Sweet Tooth Dental Loft wants to see you smiling with your head held high. They are passionate about the client experience and being a steady, approachable source of care.
SMILE WITH YOUR HEAD HELD HIGH
Camelia and her team don’t just ‘talk the talk’, they ‘walk the walk’ – just like their clients. “I love learning how to live better – just like my ideal clients. I’m not just looking for an inspiring quote on the bathroom wall.”, Camelia says. Her clients go to seminars, conferences, church, read books, listen to podcasts… they are continually looking for ways to better themselves. Sweet Tooth Dental Loft wants to be a part of that!
Camelia gains intensity when she shares, “I want to go deeper, not wider. I know what I love doing and I have mastered it. Now I want to do more of what I love, which is the Patient Experience. I want to teach my clients and support them.”
With splashes of color and personality, Camelia sets the tone for Sweet Tooth’s vibe.
WHAT LUCIA HAD TO SAY ABOUT DR. COOPER & STAFF
Lucia Flannigan has been a long-time friend, having worked with Camelia and Dr. Cooper for over 10 years. She and Rob have 2 businesses where they create promo items. When we asked Lucia to describe Dr. Cooper in 3 words, she said (1) very professional (2) very patient/driven (3) Dr. Cooper loves speaking with and getting to know her patients.
“She creates a fun atmosphere of ‘work hard’ but also laugh and have fun while doing it.”
“Patients feel it and then we all become comfortable with each other.”, Lucia said. We can’t imagine a more ideal office culture to step into. Lucia shares how knowledgeable the staff is.. they are very up-to-date on available treatments, products, etc. She also said they are conservative regarding treatments, patient and well-respected.
Lucia hopes everyone who walks through the doors will feel comfortable, not only with Dr. Cooper, but the entire staff. The office is very clean and feels warm, like you’re connected to the space – it feels like home as if you’re visiting family! The atmosphere is wholesome and inviting. Lucia shares, “I would love to spend more time with Dr. Cooper, outside of her cleaning my teeth. She’s friendly and talkative.”
Alvie McNair was one of Camelia’s first patients over 10 years ago and has since turned into a dear friend.
WHAT ALVIE HAD TO SAY ABOUT CAMELIA & SWEET TOOTH DENTAL LOFT
We asked Alvie to give us what she believes are Camelia’s top 3 attributes. We love her answers as they are so in line with what we learned from Camelia. Alvie describes her as compassionate, always going above and beyond and has a level of professionalism that rivals the best in corporate America.
Alvie shares an example of Camelia’s compassion with us, “She is always asking about my kiddos and my mother. When my mom passed away, she thoughtfully sent us a gift.” Camelia has a unique ability to put people at ease and comfort them indirectly. This is a superpower in her field of work! She trains her staff to do the same.
“From the front desk receptionist to the hygienists and everyone in between, Camelia’s team has incredible instincts. There’s no surprises and everyone is friendly and fun.” This is exactly what we would want in a dentist office! No fear here.. only loyalty and compassion.
Kimberly Bussey is a dental hygienist with Sweet Tooth Dental Loft.
WHAT KIMBERLY HAD TO SAY ABOUT DR. COOPER & SWEET TOOTH DENTAL LOFT
She describes Dr. Cooper as kind, comforting and conservative. We love the example she gives of Dr. Cooper’s comforting nature. Her dad had not been to the dentist in a very long time. He was going to need the most comfortable experience possible.
“After his appointment, dad told me he had no idea why he’d never gone before. He was so comfortable. I left crying because my dad had the best experience!” Wow!
Additionally, Kimberly describes the office as beautiful, extremely clean, neat and organized. Dr. Cooper gives a personal connection – she really cares about the patients and makes sure they have what they need to be ok. If we have a patient in pain and in need of accommodations, she goes out of her way to ensure maximum comfort.
Majority are Referrals
One thing that speaks for itself is the fact that the majority of Sweet Tooth Dental Loft patients are referrals. They are not pushy and they do not oversell. They recommend only what the patient absolutely needs. Kimberly says, “Our patients want to feel heard, be heard and not be terrified of a dentist visit. Additionally, we know we’re successful when they truly FEEL this along with zero dental pain.”
We had an absolute BLAST with these branding portraits for Camelia and Sweet Tooth Dental Loft.
CLICK HERE to see how her staff responded when they saw the new branding unveiled!
GOT A SWEET TOOTH?
After spending hours with her and speaking with her team to prepare for Camelia’s Branding Experience, we can attest to the real, authentic nature of this woman and this business. So many Americans are terrified of going to the dentist and poor dental hygiene is a cancer that eats away at a body and leads to a multitude of issues. Camelia and her team are single-handedly shifting the American mindset when it comes to good dental practice, which includes squashing all fear surrounding dentist visits and replacing it with a human experience that rivals a coffee date with friends.
We implore you to assess your dental needs and if you find yourself in need of a good-hearted, experienced, highly knowledgeable, comfortable and FUN-loving dental crew, get yourself to Sweet Tooth Dental Loft in Frisco, Texas. Say ‘hi’ to Camelia and be sure and tell her how much you love her portraits.. They are some of our favs!
Camelia! What a HONOR to refresh your branding!!! We can’t wait to hear what your patients say when they see the new walls!
DOES YOUR BRANDING NEED HELP?
Do you need to level up your marketing with a branding photo shoot for your business?
Maybe you have a book coming out, like Jen Mango, and need help with your book cover. Or meet parenting expert and author, Dayna Abraham, and see how we leveled up her marketing both visually and strategic.
Or perhaps you’re the owner of your own business and need a hand-tailored experience to help share your story and passion with the world. Our FIORIA team would LOVE to help! Branding is one of our specialties and passions!
CLICK HERE for all the details on our Branding Photo Shoot Experience!
GEAR USED
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